About us
GFE Power Products is a British, ISO 9001:2015 certified leader in the design, manufacture, supply and distribution of diesel, petrol and Original Equipment Manufacturer (OEM) power generation equipment ranging from 2 kVA up to 3000 kVA.
Meet the GFE Power Products Leadership Team
GFE Power Products was built on experience, industry knowledge, and a commitment to delivering dependable power solutions with exceptional customer support. Our leadership team combines commercial expertise, engineering knowledge, and operational precision to ensure every generator we supply meets the highest standards.
As a globally recognised manufacturer of high quality diesel generators, GFE Power Products delivers reliable power solutions built using engines from leading manufacturers such as Cummins, Perkins, and Baudouin, supported by a growing international dealer network.
Ben Whitmarsh
Owner and Director
Ben Whitmarsh founded GFE Power Products in 2021 alongside his wife, Amanda. Having worked within the generator industry his entire career, Ben identified a clear gap in the market for high quality diesel generators available from stock and backed by superior customer service and technical support.
Under his leadership, GFE Power Products has grown into a globally recognised manufacturer of high quality diesel generators. The company now operates with an expanding international dealer network, supplying dependable power solutions worldwide.
Ben’s industry experience, product knowledge, and commitment to long term customer relationships continue to shape the direction and growth of the business.
Amanda Whitmarsh
Company Secretary
Amanda plays a central role in the operational and administrative strength of GFE Power Products. As Company Secretary, she oversees the export of generators worldwide, ensuring units are prepared, documented, and shipped efficiently and securely.
With extensive experience in global logistics and account management, Amanda supports customers, dealers, and suppliers alike. Her attention to detail ensures the accountancy and export processes run smoothly, giving customers confidence from order placement through to final delivery.
Chris Timmins
Manager of Sales and Aftermarket
Chris leads our sales and aftermarket division, overseeing dealer relationships and providing ongoing dealer support across our network. He manages parts enquiries and generator sales enquiries, ensuring customers receive accurate information, competitive pricing, and responsive communication.
With a strong understanding of both new generator supply and aftermarket requirements, Chris plays a key role in maintaining long term partnerships and ensuring our customers have dependable support beyond the initial purchase.
Ben Sidney
Senior Engineer and Operations Manager
Ben oversees operations across our yard and technical teams. As Senior Engineer and Operations Manager, he manages all stock control, coordinates the yard team, and ensures every generator meets our strict quality standards before despatch.
Ben also provides technical support to customers, offering practical guidance and engineering insight to ensure installations and specifications are right first time. His hands on expertise is central to maintaining the reliability and consistency GFE Power Products is known for.
Hannah Kilgour
Senior Marketing Executive
Hannah leads all marketing activity for GFE Power Products. She manages the website, social media channels, and digital content, ensuring our brand presence reflects the quality of our products.
From creating brochures and campaign materials to producing product photography, Hannah ensures our generators are presented clearly and professionally across every platform. Her work supports dealer engagement, customer communication, and overall brand growth.
Learn More About GFE Power Products
GFE Power Products Diesel Generators
We design, manufacture, and distribute GFE Power Products generator sets built to work in even the harshest conditions across the world, from Asia to South America and from the Middle East to Africa.
We have combined best-in-class components to create a range of ultimate high performance gensets from 10kVA to 2500kVA. GFE Power Products generators are assembled, PDI checked and tested in the United Kingdom at the GFE headquarters and global distribution centre in Worcestershire.
High Performance Diesel Engines and Components
Our diesel generator range is built around state-of-the-art diesel-powered engines from the world’s leading brands including Perkins, Cummins, Volvo, John Deere and Mitsubishi. For those clients who wish to support the GFE brand completely we are also able to offer generators powered by the GFE Engine, GFE Alternator and GFE Controller combinations ensuring that the machine is built to the highest standard. Our industry relationships give us the ability to alter the specification of our standard equipment to meet your unique demands.
World class engines are coupled with Leroy Somers, Stamford, Mecc Alte or Sincro alternators so that each generator has the latest technology and reliability built in as standard. The innovative DSEGenset ® control solutions used in our generators are made in the UK and offer the end user an intuitive interface with a range of smart features and benefits.
Expertise You Can Trust
Our customers are at the heart of what we do. Exceptional build quality is combined with years of experience and knowledge to ensure that we supply the correct piece of equipment for your specific application every time. Our team of industry experts are at hand to advise you on the best solution for your individual needs.
Large Stockholding
We hold a large range of products in stock from 10 kVA to 1000 kVA and ensure that genuine spare parts and accessories are readily available through our global supply chain partners. Our international service offering and focus on after sales support means that we are ready to assist our customers anytime, anywhere.
Applications and Benefits
GFE Power Products are designed to give you peace of mind, producing the power you need when facing unexpected power outages and interruptions. We have created efficient power solutions for a range of applications including datacentres, hospitals and warehousing. Each generator is built using premium materials and intelligent design solutions giving you consistent, emergency back up 24/7.
Company News:
In 2023 GFE Power Products acquired the Musgrave Generators brand
The Musgrave Generators brand is known as a British manufacturer of diesel powered generators which was founded in 1970, renowned for building bespoke, quality generators. The acquisition provides GFE Power Products with the ability to support an increasingly growing UK network and also widen their customer base to support more unique and bespoke built products.
The Musgrave Generators brand sits perfectly between GFE Power Products and its sister company Generators For Export. Generators For Export can provide existing Musgrave Generators customers with a decommissioning service, removing old and outdated electricity generating systems whilst GFE Power Products can support the replacement of these units, providing off-the-shelf solutions. GFE Power Products in association with Musgrave Generators are able to design and build a bespoke product depending on the customer’s specification.
Visit Musgrave Generators
GFE Power Products, a company you can trust.
Don't take our word for it, read our customer reviews!
Recommended by an existing customer, very happy with the service provided
ND
This will be the 10th Generator I've brought from GFE.
The business is a pleasure to deal with everytime and the Gensets are top quality as always.
MG
We have brought multiple GFE Generators from you now and I completely stand behind the product, so much so that we have stopped offering certain brands and now offer GFE instead of those. The level of service and the personal touch we receive from all members of staff is exceptional.
PP
GFE are always super speedy in getting our service kit out to us. Decent prices and good stock levels. Oasis of calm amongst the chaos!
BR
Client very happy with his order! Will be in touch very soon for another order
MW
Contact the GFE Power Products Team
If you have a question, please get in touch. We're ready to help provide you with the best products on the market, comprehensive support from our team of engineers and expert advice on the perfect generator solution for your needs. No matter what brand of generator you're looking for, our team is here to ensure you make the right choice with personalised advice every step of the way.
